Alfa Romeo
Email Automation Project
Email marketing automation system for K&S Alfa Romeo of San Diego. Structured campaigns, templates, list segmentation, and automation tools to drive customer engagement and sales.
Portfolio · 2026 · Cleveland → Global
RalphWest.
Senior Marketing Operator · Brand · Growth · AI
I build demand engines, brand systems, and revenue‑driving teams. 20 years across DTC, B2B, and B2C. Marketing beyond frontiers.
Founder · Operator · Builder
1,000+
Projects Shipped20
Years Operating$7.5M+
Capital Raised6
Active Brands195K
Social Reach13+
Industries ServedWho I Am
Marketing as a system, not a service.
I’m a senior marketing operator with two decades building demand engines, brand systems, and revenue-driving teams across DTC, B2B, and B2C. Brazilian-born, US-based, founder‑operator background with full P&L exposure.
My work moves attention into revenue. Cross-channel acquisition stacks (paid search, paid social, SEO, lifecycle, content), brand systems that compound, and AI-native operations that let small teams ship like big ones. I run leaner because I build on top of AI tools, not just inside them.
What I Do
Six disciplines, one operator.
Most marketers are specialists. I’m the rare one who has run all six surfaces and hired the people who run them after me.
01
Demand Generation
Paid search, paid social, programmatic, and retargeting against tight CPL/CAC targets. Build full-funnel acquisition machines that scale predictably and survive ad-platform shocks.
Google Ads
Meta Ads
LinkedIn Ads
GA4
Looker
02
Brand & Positioning
Brand voice, visual systems, narrative architecture. Built the brand identity and go-to-market story for Cali Life, Hidden Beach, Maverik Asher, Appraiser X Suite, and a dozen more.
Positioning
Visual Identity
Messaging
Pitch Decks
03
Lifecycle & Retention
Klaviyo and SMS flows, segmentation, winback, post-purchase, and revenue-per-recipient discipline. Email is a 30-40% revenue line when it’s built right.
Klaviyo
HubSpot
SMS / MMS
Segmentation
04
DTC + Wholesale
Run both sides of the math: Shopify ecommerce with full lifecycle, plus B2B/wholesale outreach with ABM-style targeting. Most VPs are one or the other — I’ve owned both.
Shopify
CRM
ABM
Wholesale Ops
05
AI-Native Operations
Custom agent stacks, prompt systems, and marketing automation that turn 2 people into a team of 10. I’m building this internally and packaging it as a service for mid-market firms.
Claude
Custom Agents
Workflows
MCP / SDK
06
Web Design & Conversion
Marketing sites built for performance: clean UX, clear messaging, conversion-focused layouts. Investor sites, ecommerce, B2B, and personal-brand presences.
Shopify
Webflow
Netlify
CRO
Currently Operating
Six brands. Five seats. One operator.
I don’t just consult. I run marketing for live businesses every day — founder, CMO, director, owner.
Chief Marketing Officer
Appraiser X Suite
B2B SaaS · 2025 → present
Lead marketing for a B2B platform serving real estate appraisers. Full ownership of demand, brand, and lifecycle. Built the acquisition stack from zero: paid search, content, lifecycle email, sales enablement.
B2B / SaaS →
Director of Marketing
Maverik Asher Capital
Investment Platform · 2025 → present
Investment platform raising $7.5M for the Hidden Beach Smart RV Resort. Built investor acquisition funnel, LinkedIn personal-brand strategy for the public partner, GHL CRM automation, post-call brief workflow.
Capital Raise →
Founder & Director
Cali Life Co.
DTC Sunglasses + Apparel · 2015 → present
Founded and operate a DTC sunglass and apparel brand on Shopify. Full lifecycle: product, supply, marketing, fulfillment. Direct ownership of revenue, CAC, AOV, retention, brand voice across every channel.
DTC / Ecommerce →
Brand Lead
Hidden Beach Smart RV Resort
Luxury Outdoor Hospitality · NC
Created the brand identity and marketing framework for a luxury RV and glamping destination combining technology with nature. Brand positioning, audience, messaging, visual identity, logo, website, and marketing guidelines.
Brand & GTM →
Owner
Velora Virtual Assistants
VA Agency · 2025 → present
Owner of a virtual assistant agency for service-business operators. Built the brand, site, GTM, and lead engine end-to-end. Test bed for the AI-augmented agency model.
Service Business →
AI Consulting Lead
KPI Advisors
AI Operations · 2025 → present
Helping mid-market firms install AI agent systems for marketing operations. Setup + retainer model. Live proposal at ralph-kpi-advisors-pitch.netlify.app.
AI Consulting →
Experience
Twenty years of operating roles.
2025 — Present
Chief Marketing Officer
Appraiser X Suite
- Lead marketing strategy for a B2B platform serving real estate appraisers.
- Built the acquisition stack from zero: paid search, content marketing, lifecycle email, sales enablement.
- Partner with founders on go-to-market, pricing, and product positioning.
2025 — Present
Director of Marketing
Maverik Asher Capital
- Lead marketing for an investment platform raising $7.5M for Hidden Beach Smart RV Resort and broader luxury outdoor hospitality portfolio.
- Built investor acquisition funnel, LinkedIn personal-brand strategy, GHL CRM automation, post-call brief workflow integrating Zoom transcripts.
- Partner-level positioning and pitch deck system; portfolio narrative tying Hidden Beach into the broader American Modern Parks thesis.
2015 — Present
Founder · Director of Marketing
Cali Life Co.
- Founded and operate a DTC sunglass and apparel brand on Shopify with full lifecycle: product, supply, marketing, fulfillment.
- Built and run the marketing stack: Shopify + Klaviyo + Meta Ads + Google Ads + organic social + SEO. Live abandoned-cart and welcome flows.
- Direct ownership of revenue, CAC, AOV, retention, and brand voice across email, SMS, ads, social, content.
- Designed and shipped multi-channel campaigns (BOGO, weekend deals, bundles) with same-day creative-to-launch cadence.
through 2021
Director of Marketing & Customer Acquisition
Wyyerd Fiber
- Owned demand generation and customer acquisition for a regional fiber-internet provider.
- Built and scaled paid acquisition (Google, Meta, programmatic) and lifecycle programs against tight CPL targets.
- Led local market launches with field teams and channel partners on regional go-to-market.
through 2023
Director of Marketing & Sales
Promotion Choice
- Led marketing and sales for a promotional-products distributor.
- Ran integrated demand programs, account-based outreach, and lifecycle email.
- Built reporting on funnel health and team performance; managed external creative and media vendors.
2011
Public Relations
Petrobras
- Communications and stakeholder engagement at one of Latin America’s largest energy companies.
Selected Work
Projects.
Strategic and brand work across hospitality, ecommerce, telecom, finance, automotive, sports, and more. Each card links to a delivered output.
XCharge
Industry Implementation
Market implementation for XCharge in the rapidly expanding EV charging industry. Market analysis, strategic planning, partnership development, and phased marketing strategy.
Hidden Beach
Brand Overview
Brand identity and marketing framework for Hidden Beach Smart RV Resort, a luxury RV and glamping destination. Positioning, audience, messaging, identity, logo, website, and marketing guidelines.
Hallisson
Market Analysis
Branding strategy for Hallisson, specializing in innovative and sustainable tiny homes. Positioning, messaging, visual identity, audience analysis, and channel guidelines.
Moana Flats
Industry Implementation
360 marketing strategy for a vacation bungalow destination. Website strategy, SEO, automated email flows, review generation, CRM integration, and full implementation timeline.
Appraiser X Suite
Service Overview
Brand positioning, marketing assets, and website for a service that provides office management support for real estate appraisers. Simplified a complex service into clear messaging.
Maverik Asher Capital
Marketing Strategy
Full market and marketing strategy for a luxury RV resort investment platform. Industry research, investor segmentation, competitive positioning, and multi-channel marketing plan.
I Heart Raves
Industry Implementation
Market analysis on trends and dynamics of the light-up fashion industry. Consumer behavior, competitive landscape, and growth opportunities with strategic recommendations.
Texana Bank
Development Plan
Business and marketing strategy presentation. SWOT, brand positioning, digital banking strategy, and recommendations for expanding reach through partnerships and outbound sales.
Ting Fiber
Direct Mail & Print
Direct mail strategy for Ting Fiber Internet’s Memphis market expansion. Multiple mail pieces, messaging, promotional offers, and CTAs to drive pre-registrations.
Promotion Choice
Product Catalog
26-page product catalog for the company’s top promotional products for 2025. Layout, organization, pricing presentation, and visual structure for sales teams and customers.
TrueNorth Repairs
Business Plan
Full startup business plan for a Cleveland handyman services company. Market research, audience, competitive positioning, marketing, financials, and operations.
12 Hawks
Visual Identity & Design
Visual identity and branded marketing assets for a sports bar & grill. Menu layout, typography, visual hierarchy, and promotional graphics across print and in-venue.
Fellas Streetwear
Industry Implementation
Market analysis and launch strategy for a streetwear brand targeting the 18–34 urban fashion market. Industry research, positioning, website strategy, and multi-channel plan.
Wyyerd Fiber
Direct Mail & Print
Direct mail campaign for high-speed fiber rollout in targeted communities. Multiple mailer variations, messaging, and CTAs focused on signups via QR codes and landing pages.
Websites Shipped
Built for performance, not just looks.
Every site I ship is built with a clear purpose: generating leads, presenting investment opportunities, supporting a brand, or driving ecommerce revenue. Strategy first. Code second. Pixels last.
Body of Work · Video
Stories told on camera.
From product launches to investor pitches to outdoor hospitality podcasts, brand stories on video.
Social Accounts Managed
Six communities, hundreds of thousands reached.
All accounts presented are actively managed.
@calilifeco
195K followers
@invest.with.west
27.7K followers
@hiddenbeachresort
Real-estate audience
@maverikasher_capital
Investor audience
@wyyerdfiber
Telecom audience
@promotion.choice
B2B audience
From the People I’ve Built With
Testimonials.
Zac Hoyt
Maverik Asher Capital
Working with Ralph on the Maverik Asher Capital project has been crucial to our early success. His skill in pinpointing the right investor audience, building a clear and compelling brand narrative, and developing a lead generation system that actually converts has brought real momentum to the project. Ralph delivers more than strategy — he builds frameworks that drive action.
Susan Michelle Bero
Hidden Beach RV Resort
Ralph West is the kind of professional who instantly earns your respect. His depth of experience in branding, marketing, and strategic growth is matched by a calm, steady presence that brings clarity and confidence to any conversation. Ralph leads with thoughtfulness and intention. He knows how to build trust, elevate ideas, and create space for collaboration.
Troy Stearns, Ed.D.
Westforge Consulting
I have partnered with Ralph on projects and now work with Ralph at WestForge Advisory Group. I highly recommend Ralph West as an exceptional Executive Marketing Leader. With two decades of experience, Ralph has consistently demonstrated his ability to drive strategic growth and innovation in the ever-evolving marketing landscape.
Corinne Wallace
Executive Upgrades
I can’t recommend Ralph West highly enough for anyone looking to elevate their personal brand. Ralph has a knack for understanding what makes someone unique and finding the best way to bring that to the forefront. He helped me clarify my message, focus on my strengths, and present myself in a way that truly reflects who I am and what I stand for.
Continuous Learning
Certifications.
Email Marketing Strategy
LinkedIn Learning · Aug 2023
AI for Marketing
LinkedIn Learning · Sep 2023
Generative AI Marketing
LinkedIn Learning · Sep 2023
B2B Pricing Strategy
LinkedIn Learning · Jul 2024
Cross-Functional Sales
LinkedIn Learning · Jan 2022
Executive Leadership
LinkedIn Learning · Jan 2022
Data-Driven Product Mgmt
LinkedIn Learning · Aug 2022
SCORE Business Mentor
Score.org · 2018
Foundations
Education.
Two countries, two business schools, two perspectives on what marketing can build.
Bachelor of Business Administration
2007 — 2011
Bachelor of Marketing
2003 — 2007
Certified Business Mentor
2018